It has been a hectic week for YouTube’s biggest star PewDiePie. Earlier this week it was revealed that Warner Bros had paid YouTubers to give positive reviews about Middle Earth: Shadow of Mordor.
PewDiePie was the biggest name referred to in the statement by a figure. He’s since responded with this video:
He said :
“A lot of YouTubers were involved in this sponsorship, but since my name is the biggest, my name is the only one that pops up. Basically what happened was that we weren’t required to disclose. I still did it. Some other YouTubers actually didn’t disclose.”
“Basically, all of these news articles are using me as a clickbait, putting my name to shame, when I didn’t even do anything wrong,” he continues. “Back then [before 2015], YouTube paid promotion was a bit of a grey area, nevertheless I still disclaimed it. Today, I make a verbal mention before the video begins, and the top line of the description mentions it as well.”
In the conclusion, the FTC is not actually imposing any penalties on Warner, beyond an astringent warning. PewDiePie concludes by calling for people to “look past the headlines.” He adds: “If I did something wrong, I should be paying the consequences. In this case, I don’t think I did anything wrong.”