‘We think the future is without console generations,’ says Aaron Greenberg, Xbox Marketing Head


In an interview with Aaron Souppouris of Engadget, Xbox games marketing head, Aaron Greenberg, talked about numerous topics that have plagued the minds of Xbox fans and the gaming community in general, such as where Microsoft sees the future of console gaming going. While he also talked about the Xbox One and Project Scorpio, we shall look at what he talked in particular to the topic at hand, and what does he signal for the future of the same.


Answering the question ‘The Xbox platform has moved forward to have such regular updates and new features coming all the time. It kind of seems like hardware is going the same way. There was a very short gap between the Xbox One and the Xbox One S, and we’re probably talking an even shorter gap before Project Scorpio. Do you see a future of console upgrades continually happening? Is this the last console generation,’ he says:

I think it is. … For us, we think the future is without console generations; we think that the ability to build a library, a community, to be able to iterate with the hardware — we’re making a pretty big bet on that with Project Scorpio. We’re basically saying, “This isn’t a new generation; everything you have continues forward and it works.” We think of this as a family of devices.

But we’ll see. We’re going to learn from this, we’re going to see how that goes. So far I’d say, based on the reaction, there appears to be a lot of demand and interest around Project Scorpio, and we think it’s going to be a pretty big success. If the games and the content deliver, which I think they will do, I think it will change the way we think about the future of console gaming.

To understand what he means by this response, take into consideration of how a PC and its regular updates work. In saying that ‘everything you have continues forward and it works’, we can speculate that they wish to improvise on the already existing methodology, of how a gamer’s yearly PC upgrades in terms of hardware (GPUs) or software (DirectX) help it stay on par, and often surpass consoles. This is given merit by the fact that he says that it will ‘change the way we think about the future of console gaming’.

Could this be the tipping point for Microsoft to finally take the lead in terms of console gaming where right now, the Sony Playstation has cemented its position as numero uno? If this  is the gamble that the Xbox team is ready to take, it just as well might be.