The Witcher series has been a huge success for CD Projekt Red, having sold 10 million copies across all three gaming platforms. While several game publishers are after Denuvo to protect their games from piracy, CD Projekt Red is not doing anything like that rather GOG offers DRM-free games that you can install on any computer you wish, along with some generous gifts like free DLCs. In a recent interview, the company explains the reasoning behind this approach.
Marcin Iwiński, co-founder of GOG and development studio CD Projekt RED spoke about this, saying:
“We released [The Witcher 3] without any copy protection,” Iwiński says, “So, on day one, you could download the game from GOG, and give it to a friend (enemy as well)… and still we sold near to ten-million units across all three platforms. But the piracy factor was irrelevant, because we cannot force people to buy things. We can only convince them to do it.
“We totally believe in the carrot, not in the stick… I’ve seen many times, comments [that say] ‘Hey, I couldn’t afford the game when it was full price, but these guys are so fair, and they were never against us. They were always trying to do good, add a lot of value, give free DLC, give free content, that I bought the game from them when it was mid-price.’
“[In] lower income countries, people just cannot afford a $50 game. So maybe our price-point offering in a certain country wasn’t right. For example, we have lower prices in Russia. And there is many cases like that.”
Marcin Iwiński says he wants to convince people to buy their games and they hence keep game prices as down as possible.
This, we believe, is how devs should handle piracy rather than using Denuvo. People trust them and they recognize that their product will be good and reasonable, so AAA game publishers: take note.