Sony May Be Trying to Trademark the Term “Let’s Play”

Sony May Be Trying to Trademark the Term “Let’s Play”

Sony Computer Entertainment America might be pulling a slightly troubling move, with an attempt to trademark the term “Let’s Play”. The website trawlers over at NeoGAF have found a trademark request filed by the SCEA for the term, with the stated purpose of “Electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks”.

Now, “Let’s Play” is a term that has been popularized by the massive content creation community, particularly on YouTube, and the series of “Let’s Play” videos by famous online personalities like PewDiePie and Markiplier, as well as smaller channels, are extremely popular and an important section of the gaming community. Sony attempting to claim this term for themselves might thus draw a lot of flak from gamers.

This trademark claim has – so far – remained unapproved, as of 29th October 2015. Sony hasn’t revealed any official plans on what it might use the title for; although it is being speculated that Sony might be trying to prevent rival streaming services *cough* Xbox *cough* from appropriating the “Let’s Play” field, rather than going after content creators. Fingers crossed that is the case.

Our opinion is that it would be far from sensible for Sony to alienate a large section of gamers with this move, so it remains likely that this is a strong-arm business tactic. But what do you think of the low-key circumstances this has happened under? Could the SCEA be upto something more sinister?

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